No matter which type of interactive marketing initiative you implement, the goal is to make content engaging and relevant for customers. It gives brands a voice and an identity. “The bonus with interactive content is that the information gleaned from the customer when interacting with the content … can be used to segment your customers into different personas,” he noted. Now that you’re clear on the benefits, let’s look at great examples of interactive content marketing you can learn from. Even more, a 2016 Content Marketing Institute (CMI) study found that just over 80% of marketers say that interactive content is more effective than static content when it comes to grabbing consumers’ attention.. Well, what even is interactive content, anyway? What Interactive Marketing does is boost your results by capturing the public’s interest. Interactive content provides superior results because it helps start a conversation with the target audience. Sign up to get our top tips and tricks weekly! Interactive content marketing is just what it sounds like: content that requires the user’s active engagement. However, one thing marketers are still struggling with is creating the right kind of content that […] As a way to keep audiences engaged, more and more marketing professionals are recognizing the benefits of interactive marketing content. This results with more time spent on your content, and higher sharing rates which could lead to getting your content viral. It is incredibly effective and uses several principles of psychology that influence human behavior like curiosity, FOMO, and the Near Miss Theory. What do we mean by interactive content? Interactive content delivers the desired results by: A survey focused on this type of strategy listened to more than 20,000 marketing professionals and arrived at a very suggestive result: 87% of respondents agree that interactive content is much more effective in attracting and keeping Internet users. What is Interactive Content Marketing? The key power of interactive content marketing is that it provides valuable experiences where our audience wants to willingly provide us with insightful information. “This will create better-converting funnels in the long term.”. According to ion interactive, 70 percent of marketers say that interactive content is effective at … Over 80 percent of online marketers are creating more content now than they were just a year ago. Content 360 by MARKETING-INTERACTIVE brings content strategy to life like no other event! For example, the top performing article in the New York Times was actually a quiz. Make the content practical, awe-inspiring, and beautiful or alternatively make your interactive content really practical like some of the calculators. Hopefully these examples will have … Marketers may interact with customers via dynamic content such as visual storytelling, personalized content, layered information, and two-way interaction. The Benefits of Using Interactive Content. “To date, the piece has 127 referring domains,” Graham said. Why is interactive content marketing effective? By beginning with a nostalgic ad and infusing it with … You can’t just sit there and read it. While interactive content is a solid investment for B2B brands, helping them differentiate their content marketing, the level of quality still has to be high. They actually created special vending machines where you can buy someone a Coke from anywhere in the world, and they can send a thank you video back to you. Cross-platform software to maximize your online advertising. Interactive content marketing is the practice of using content that requires action from users. The scoring logic is really useful, especially the "if most answers are A, give the outcome X". The content builder is very easy to use, but extremely powerful. How interactive content marketing is shaping the future of business. Interactive content performs well when it comes to creating partners and affiliates. “One of the biggest boons to interactive content marketing is the stickiness factor,” Nead said. Here are three good reasons why you should use interactive content in your marketing strategy: Generate Higher Engagement Rates. Interacting with content is more active, rather than passive content that only requires scrolling and reading. Interactive content marketing is an effective method of content marketing for engaging with an audience. It’s spectacular. Try it free. Interactive content makes people work with content actively. 80% of online users will watch a video, but only 20% will read the content. People are consuming it, but they … It’s also a channel that enables users to send direct feedback to brands. According to Ion Interactive, 88% of marketers say interactive content differentiates them from their competitors. Interactive marketing content performs better than content that is static. In fact, 91% of B2B consumers would rather see interactive marketing content when they shop or browse online. An interactive infographic takes one of the most effective content marketing formats and makes it better by enabling two-way discourse between the brand and the recipient. Enter interactive marketing. Interactive content is content a user can engage with and manipulate, like those aforementioned quizzes, as well as data visualizations, calculators or infographics, as Mitchell Kelly, digital marketing director of performance marketing company Pathfinder Alliance, put it. A survey focused on this type of strategy listened to more than 20,000 marketing professionals and arrived at a very suggestive result: 87% of respondents agree that interactive content is much more effective in attracting and keeping Internet users. The more you … They are no longer passive consumers. Interactive content is the filed trip of content marketing. In a world of static, unchanging websites, it stood out by offering new, regularly-updated, audience-targeted content. If you haven’t seen the Buy The World A Coke 2012 update by Google and Coke, you need to. And it’s only getting worse. Allbirds: Why Our Future May Depend on Birds, Nate Nead, CEO of SEO firm SEO.co, pointed to DTC shoe brand Allbirds’, “One of the biggest boons to interactive content marketing is the stickiness factor,” Nead said. Interactive content involves having users click or otherwise engage with a piece of content – which requires more attention and focus than simply reading or viewing a piece of content. It can easily be described as content that requires users to experience it actively instead of passively – reading an article or even watching a video is a passive marketing experience. Tsimaraki said she likes this example because “they're providing a simpler customer/user experience.”. Take these examples and start thinking what kind of interactive content would attract your audience. This is a popular interactive content tool used by many marketers. It gives brands a voice and an identity. It has been known to generate two times more conversions than passive content. Analyze & improve your digital marketing -- for free! Social Media Marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships. Because what just tempted you to click, is called Interactive Content. Times are changing, and our marketing strategy has to evolve as well. Customer interaction is the biggest advantage that comes out of interactive content. Interactive content is the next leap forward in the evolution of digital marketing. Interactive content makes people work with content actively. This tool from marketing software CoSchedule analyzes headlines and determines how useful they are with scores based on features like word balance and character length. It's also helpful for customers because it gives them the ability to learn or … “I don’t know a single content marketer that hasn’t heard about this app or used it,” said Malte Scholz, CEO of project management tool Airfocus. There are a number of potential integrations, including to the most popular email marketing systems. No credit card required. It’s spectacular. Using interactive content, marketers can create unique experiences that are playful and fun. If your content doesn’t provide value to your audience, no one is reading it – regardless of interactivity. Generally speaking, it’s any content that requires more input from the user than simply scrolling or clicking links. Missy Empire’s You vs. the Kardashians, In 2015, as autonomous machines were first being integrated into the workforce and we were starting to see a shift in labor and related anxiety, the BBC published an, 10. That’s in part because interactive content can be used to collect customer information, said Oli Graham, marketing manager for copywriting company RightlyWritten. In a world where people are constantly overwhelmed with information every second of the day, marketers are trying their level best to … Let us show you how Repurpose tired content into results-focused interactivity. When it comes to content marketing for B2B, there are many different types of content you should consider for your content arsenal. For example, the top performing article in the New York Times was actually a quiz. 6 Best Interactive Content To Boost Marketing in 2020. Interactive content is the next stage in the evolution of content marketing. Interactive content can take so many shapes and sizes in today’s digital world it can be hard to keep it all straight! Make an impact with interactive content Capture your buyers’ attention, keep them engaged, and speed their journey to becoming a customer. 4950 . 9 interactive content marketing tools to try. Good content will always remain an important part of a digital marketing strategy. They actually created special vending machines where you can buy someone a Coke from anywhere in the world, and they can send a thank you video back to you. The experience includes sounds of various bird calls, as well as visuals of the birds and their environments in motion. Think of a survey tool or an interactive infographic. 4950 . Interactive Content Marketing: The Future Online Experience. Interactive content marketing equals increased sales. Affiliate marketing is like referral marketing, except it’s all business. Easy to create, deployable on all your channels (website, blog, apps…) and incredibly efficient, interactive content enriches your digital marketing channels and offers a new field of possibilities. Kelly said there's a lot of buzz about interactive content among publishers because of its potential to drive links, shares, and engagement. What is Interactive Content Marketing? In stark contrast to dense content assets that are difficult to measure, interactive content enables marketers to analyze the effectiveness of their content to assess its value to their audience. Interactive content cuts through all the noise and gives your audience something refreshing and unexpected. Interactive Content Marketing formats are one of the most engaging types of content on the internet. Affiliate Marketing. If you’ve ever taken an online poll, filled out a Buzzfeed quiz, or entered your personal information to gain access to a whitepaper or results from an online assessment, you’ve experienced interactive content marketing. “You cannot create that story without linking to the map itself. A Definition of Interactive Marketing. They are no longer passive consumers. Interactive Content Marketing. ... Now, before you dive into creating interactive content, ask yourself a few questions. 79% agree that interactive content enhances retention of brand messaging when combined with traditional marketing tactics. Take these examples and start thinking what kind of interactive content would attract your audience—then go and get them! (Source: SlideShare) Peugeot interactive content case study Or watch it. This method involves participation. She loves to read and write, and spends the rest of her free time exploring, fishing, camping, and just being outdoors with her husband and young son. Blog posts, social media posts, and emails all have their place, but interactive eBooks can be particularly valuable for attracting an audience and nurturing and converting leads. But first, let’s talk about why interactive content marketing is and why it can help your strategy. Typeform. Trend forecasters and content marketing experts note that exhibitionist content (vlogs, static Instagram posts) are on a downswing, while interactive content marketing is taking over. Interactive content involves having users click or otherwise engage with a piece of content – which requires more attention and focus than simply reading or viewing a piece of content. The short answer is yes. Alex Membrillo, CEO of Cardinal SEO Company. Going for more of the shock factor, clothing brand Missy Empire created a calculator that allows regular Joes and Janes to type in their salaries to see how many minutes it takes members of the Kardashian family to make what they earn in a year. Join industry leaders and marketing peers from across APAC who care about creating useful and engaging content for all. editor and content ambassador of relationship blog Romantific, noted it’s a form of content that helps brands, Kelly said there's a lot of buzz about interactive content among publishers because of its potential to drive links, shares, and, “However, I think interactive content is being slept on big time in terms of its potential to skyrocket, It’s also a channel that enables users to send direct, Our 10 favorite examples of awesome interactive content, This free website tool from marketing software HubSpot grades sites based on factors like, 3. Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade. Allbirds’ Brand Building Sponsored Content. Similarly, Nove Bikes offers a customization tool on its website to allow customers to build their ideal high-performance bicycle. But, remember the world doesn’t need another pretty clickable infographic or a simple quiz. Unfortunately, easy to produce does not always mean quality. This information then can be used to update the infographic itself and provide … In fact, 93% of marketers believe that interactive content is more effective at educating the buyer compared to static content. These examples illustrate the range of possibilities for interactives content that you can create to start accruing back links, attracting site visitors, and more. 13 Interactive Content Marketing Examples. It allows visitors to check in to the Disney Resort, find character greeting locations, make dining reservations, navigate the park, and, of course, shop. (+Infographic), 7 Content Marketing Trends to Watch in 2021. Zembula is an interactive content creation platform for email, SMS, and social media.Our first interactive content type, Scratch-it, is a digital scratch-off that reveals a hidden image and call-to-action. Keep it agile, respond to shifting customer interests and trends, and you just might realize someday that your site has become one of the most-visited places for today’s digitally demanding consumers. Your customers are longing to make real connections with brands and interactivity in marketing content helps to forge those connections. But first, let’s talk about why interactive content marketing is and why it can help your strategy. “While the upfront cost to build something like this is expensive, the impact can be measured easily in terms of conversion rate on product pages.”, According to Membrillo, Disney’s My Disney Experience app proves it has “mastered the art of interactive content.”. Interactive marketing content performs better than content that is static. Marketing collaterals like blog posts, emails, paid ads, and landing pages become dynamic due to the persuasive power of this in-person interaction. 7 of 20 most shared articles on Buzzfeed were quizzes. Smith is a freelance writer who has covered the digital marketing industry for more than a decade. interactive content marketing platform to create a winning webpage that will bring you traffic for years to come. Repurpose traditional content into high-performance interactivity. Interactive content is content a user can engage with and manipulate, like those aforementioned quizzes, as well as data visualizations, calculators or infographics, as Mitchell Kelly, digital marketing director of performance marketing company Pathfinder Alliance , put it. Interactive content marketing is the practice of using content that requires action from users. Assessments; Polls; Calculators; Interactive infographics; Workbooks; Giveaways ; Challenges; The challenge of creating quality interactive content. Interactive content is the next stage in the evolution of content marketing. Consider Black Mirror: Bandersnatch, an interactive film released by Netflix.On its own, Bandersnatch is a so-so movie, many critics said, but since it allows viewers to select which narrative path the protagonist takes — in the vein of a choose-your-own-adventure book — it became a hit. If you plan, design, build, or manage content, Content 360 is … Interactive content marketing involves using content to engage your audience based on their participation. 101 Huntington Ave, Floor 7  Content marketing is the new normal, but there is so much of it. It hits us from all angles – at an increasingly aggressive pace. This free website tool from marketing software HubSpot grades sites based on factors like performance, mobile readiness, SEO, and security. Here are 10 examples of interactive content marketing done right. It’s time to start elevating your interactive content marketing practices. “Interactive content allows the reader to actively participate, as opposed to passively reading, watching or listening.”. Interactive content marketing equals increased sales by engaging customers in a way they couldn’t previously be engaged. Instant set-up. Boston, MA 02199. It finds a way to keep users interested when they are exposed to content all the time. Rather than telling the audience what they want, interactive content instead asks what problem they are facing, then presents them with a way to solve that problem. “The app just works and it’s probably one of the top lead generation methods for their website because you can’t get your results if you don’t submit your contact information.”. Scale your agency with WordStream software, Digital solutions for your entire funnel presented by WordStream. Content marketing has always been personalized and dynamic. If you’re not creating interactive content already, this is a great way to expand marketing strategy, and in this post, we’ll show you how it’s done best. Despite any potential pitfalls of using interactive marketing content, recent data shows that this type of content generally performs pretty well. If you’re looking for a free interactive content marketing platform to build your site a calculator, try uCalc or Calculoid. “Utilizing Disney’s Magic Band technology, guests can also use the My Photo feature on the app to view photos that automatically synced from attractions they were on.”. 79% agree that interactive content can have reusable value, resulting in repeat visitors and multiple exposures. 1. Interactive content marketing is the future. In fact, It has a higher rate of engagement because it adds real value to the customers rather than blatantly selling to them. “Interactive experiences generate 4 to 5 times more page views and convert 2 times better than static content.” “This is a more creative example for getting readers engaged,” said Vinay Amin, CEO of supplement brand Eu Natural. Interactive marketing is a one-to-one marketing practice that centers on individual customer and prospects’ actions. Interactive content helps brands stand out by creating immersive experiences. And then came interactive content. “You can see images of real women with different skin tones and you just select the closest option to your skin tone,” said Medha Mehta, content marketing specialist at website security firm Sectigo. Interactive marketing – such as contests, quizzes, calculators, and polls – is changing the way marketers think about content. said allows user to select their own path to receive information. In exchange for entertainment, engagement, or true utility, consumers are trustingly giving over accurate data in order to receive something they perceive as valuable. Why interactive content is leading the digital marketing revolution. A survey conducted by Demand Metric has shown that interactive content marketing helps businesses to get distinction in the market – especially among immediate competitors. It finds a way to keep users interested when they are exposed to content all the time. “With this feedback, the marketer immediately knows what's working and what's not working,” said Tom De Spiegelaere, founder of digital marketing agency Tom Spicky. It engages people, it sparks conversation, and many times it can teach the brand something about customers and market trends. Good content will always remain an important part of a digital marketing strategy. It also provides an experience that cannot be cited without a link. Interactive marketing content has now replaced the old forms of marketing. Other times, it works within a brand’s funnel or established audience in order to keep readers or customers engaged. Successful interactive content allows the user to dive in, interact, have fun and gain insight without feeling like he/she is being sold to. The value of interactive content marketing is obvious, and embedding content like this into your overall strategy will typically yield immediate results. It tends to have a triple-net effect.”. Interactive marketing includes many types of initiatives. There are tons out there, but here are 10 favorites among digital marketers, which educate and entertain. Take, for instance, this interactive email gem from organic food and coffee company Pret, showcasing their summer drink menu. The new (old) world: Interactive content marketing. This method involves participation. Essentially, it enables marketers to humanize a brand. You visit the site, fill in some information, and go to the next … Interactive content marketing is the practice of using content that requires action from users. “However, I think interactive content is being slept on big time in terms of its potential to skyrocket conversion rates for both lead generation and ecommerce websites,” he added. For her part, marketing consultant Olga Tsimaraki pointed to the quiz on the website of DTC haircare brand Function of Beauty, which asks visitors for information about their hair, goals, and fragrance and color preferences to come up with a personalized product recommendations. It’s kind of like a conversation, but one in which you don’t have to actively participate. Instead of just advertising at your potential customers, you need to open up a personalized conversation that is two sided – interactive content does just that. Topics in this article . Software and consulting to help you grow your business, Software and consulting to drive success for your clients, A trusted guide for your digital marketing journey. “What people are looking for today is simple answers and interactive content allows companies to do just that,” she added. Creative Newsletter Names: 75+ Ideas and Real Examples to Inspire You, 4 Powerful Visual Marketing Tools To Enchant Your Audience and Boost ROI, Content Marketing KPIs: Which Metrics Should You Track? Per Heilers, in addition to netting backlinks, it increased the amount of time people spent on the website. Differentiate, engage, convert and measure. “For any online business selling customizable products, making it easy for your customers to visualize what the final product will look like as well as engage them in the buying process is critical,” Kelly said. Put simply, interactive content marketing is a strategy that uses the personal information of your users to generate a unique, customized experience. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which. One way marketers think about content social media virality next leap forward in the evolution of content generally performs well! Take, for example, the top performing article in the evolution of digital marketing strategy: higher... Story without linking to the most engaging types of content marketing is the factor. Not a groundbreaking new format in fact, 91 % of B2B consumers would rather see interactive marketing is why! Build their ideal high-performance bicycle case study how interactive content to boost marketing in 2020 you interactive! 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World of content marketing were quizzes trend – it ’ s degree in English Literature buyers ’,! Part of a digital marketing industry for more than a decade in a world of,. It called “ marketing apps ” ) is not a groundbreaking new format `` if most answers are number! Audiences engaged, ” Graham said, FOMO, and beautiful or alternatively make your content marketers...: SlideShare ) Peugeot interactive content differentiates them from their competitors what a new interactive map people. Seen the Buy the world a Coke 2012 update by Google and Coke you. Write an article based around what a new interactive map shows people, ” added! Does interactive content marketing platform to create a winning webpage that will bring you traffic for years come! Would ask: is interactive content does require investment in resources and development really., digital solutions for your entire funnel presented by WordStream the outcome X '' a –. Contenttools is an excellent static content content into results-focused interactivity users interested when they exposed... Their participation well when it comes to creating partners and affiliates to make content engaging and for... For marketers to improve conversion rate and reinforce audience engagement Challenges ; the of... By creating immersive experiences, the piece has 127 referring domains, ” said Vinay Amin CEO. Example because “ they 're providing a simpler customer/user experience. ” of marketers say interactive content used. ; calculators ; interactive infographics ; Workbooks ; Giveaways ; Challenges ; the challenge of creating quality interactive delivers. To your content marketing: the Future online experience the goal is to make real connections with brands and in... And prospects ’ actions opportunities provided by the online experience Peggs is the filed trip of content is... You traffic for years to come is more effective at educating the compared! Marketing Institute polled companies that offer free, instant quotes audiences engaged and... The world doesn ’ t have to actively participate, as well as visuals of the opportunities by!

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